Products

DVDs:

RBA Road Show - Volume 1- Deerfield's Bakery
Join Mike Kalupa as he tours Deerfield Bakery in Buffalo Grove, Illinois. See and learn about Deerfield’s store design, innovative ideas in bakery self-serve and a few decorating and product techniques as well. Also available on VHS.

RBA Road Show - Volume 2 - Swedish Bakery
Mike Kalupa travels to Swedish Bakery in Chicago, Illinois, to see how this neighborhood bakery pulls an astonishing 80% of its customer base from outside the neighborhood through it’s emphasis on quality. On the menu for viewers - creative ways to maximize work space as well as production tips for creating customer favorites. Ideas like their beautiful “backyard area” could help boost your business. Also available on VHS.

Profitable Holiday Ideas - Volume 1
The typical retail bakery will earn 40 percent or more of its annual gross sales in just three months during the Fall. Halloween, fast becoming the most profitable holiday in the baker’s calendar, is quickly followed by Thanksgiving and Christmas. Every baker puts long hours into planning and production for this critical selling season. Join Jackie Scott, CMB; Mike Kalupa; Mark Atwood, CMB; and Ed Fraser, CMB as they share more than a dozen seasonal products and merchandising tips that put dollars on their bottom-line and can do the same for you. Also available on VHS.

Guide Books:

Bakery Expansion Guide
If you are considering business expansion, this overview of the process will help you decide what direction to take. Learn how to avoid the pitfalls of expansion from retailers who have successfully survived it. Included in this edition - among other things - are checklists, lists of resources and "Stories from the Trenches."

RBA Retail Bakery Start-Up Guide
Just getting started in the industry? Check out RBA's new Retail Bakery Start-Up Guide. This guide covers operating percentages and industry statistics and includes resource lists.

Baking Fundamentals
Written by renowned baker and educator, Noble Masi, CMB, Baking Fundamentals explores the basics of baking and pastry using real-life examples, learning activities, and four founding principles.  The book also focuses on the basic principles behind formulas—ratios, sequence, time and temperature—and how these factors impact all quality-baked products. Rich with photographs and illustrations, it provides numerous hands-on exercises and shows how mastering a few basic concepts can yield thousands of signature recipes.

Contemporary Baking: Theory & Practice
By outlining the topics, resources, tools, knowledge and skills needed by today’s bakers and gathering the industry’s top experts to address them, RBA has developed the first complete bakers’s guide and training manual.

Formula Books:

Board of Directors Forumla Book
A collection of 190 shop- and customer-tested formulas which have been brought to "Show & Tell" sessions at the RBA Board of Directors meetings over the past 15 years.

Richard Everix Formula Book
Richard Everix, Jr., Everix Bakery, Fond du Lac, Wisconsin, accumulated nearly 700 formulas during his lifelong baking career. Now RBA has complied them for your collection.

Formulas for Crumbs
Turn your crumbs into profit with this collection of formulas from RBA's Marketplace 1995. An oldie but a goodie, this formula book is full of classics that will not only satisfy customers, they will also improve your profitability.

 

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Questions? Please contact Huyen Dang at [email protected] or 703-245-8094.