Join us for American Bakery Expo educational series & trade show.

October 21-23, 2006

Atlantic City Convention Center, Atlantic City, NJ

 
FOR IMMEDIATE RELEASE
June 2, 2006

CONTACT: Mark Gedris - 703.245.8093

RBA Announces Addition of The Business Owner
Member-Only Publication Designed for Owners of Small and Mid-Size Businesses


MC LEAN, VA - The Retail Bakers of America (RBA) is proud to unveil The Business Owner, a new member-only publication that will deliver basic business advice and know-how for today's small and mid-size business proprietor.

Published six times per year, each issue will deliver knowledge and know-how in areas like business strategy, profit and cash flow maximization, risk reduction and avoidance, sales and marketing, advertising and branding, insurance and much more.

"Our members have requested up-to-date and useful information on how to successfully manage their businesses," said RBA Executive Vice President, Susan Nicolais. "To meet this need, we are pleased to offer this established newsletter that will provide in-depth information and knowledge on the various aspects of running a successful small business in today's marketplace."

The offering of The Business Owner is part of the continual effort of RBA to add new benefits and services to further meet the needs of its membership.

Owned and published by David L. Perkins, LLC, The Business Owner will be "private labeled" and branded as an RBA publication.

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Retail Bakers of America (RBA)-a 501(c)6 not-for-profit trade association located in McLean, VA-with membership of approximately 1,100 retail bakeries, allied suppliers, educators, students and other industry partners-is committed to the success of the retail baking industry. Founded in 1918, RBA works as the bakers' business partner and resource provider, and is the nation's premier source of industry information.