About the Retail Bakers of America

RBA en Español

Who We Are
Purpose
Vision
Mission

Board of Directors
Staff
Local Affiliates
Committees

Who We Are

Founded in 1918, the Retail Bakers of America (RBA), a 501c6 not-for-profit trade association of approximately 2,000 retail bakeries, allied suppliers and other members, is committed to the success of the retail baking industry.

We are a baker’s business partner connecting buyers and sellers—retailers and suppliers, as well as consumers and retailers—to build profitable bakeries.

We foster the community of retail bakeries providing a forum for exchange of industry and business information, as well as networking, learning opportunities and mentoring among bakers, future and existing.

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Purpose

The Retail Bakers of America offers retail bakeries knowledge and resources to enhance business operations through learning opportunities, shared best practices, networking and industry communication.

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Vision

Retail bakeries will be the desired destination for consumer purchase of all retail baked goods.

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Mission

The mission of the Retail Bakers of America is to improve the operation and profitability of retail bakeries.

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Board of Directors

President, Richard Reinwald, CMB
Reinwald's Bakery
Huntington, NY

1st Vice President, Rick Boone
Rick's Bakery
Fayetteville, AR

2nd Vice President, Felix Sherman
The Ambrosia Bakery
Baton Rouge, LA

Treasurer, Bruce Bennyhoff
Dawn Foods
Jackson, MI

Secretary, Rick Bittner
Retail Bakers of America
McLean, VA

Immediate Past President, Lynn Schurman, CD
Cold Spring Bakery, Inc.
Cold Spring, MN

Chicago Area Retail Bakers Association, Bill Goebel
La Petite Pastry Shop, Inc.
Chicago, IL

Deep South Retail Bakers Association, Felix Sherman
The Ambrosia Bakery
Baton Rouge, LA

Greater Cincinnati Retail Bakers Association, Dan Busken
Busken Bakery
Cincinnati, OH

Greater Southwest Retail Bakers Association, Sherrell Wilson
Slaton Bakery
Slaton, TX

Midwest Bakery & Deli Association, Daniel Taylor
Hart Bakery & Gifts
Indianapolis, IN

New Jersey Bakers Board of Trade, Kenneth Downey Sr.
Kings Super Markets, Inc.
Parsippany, NJ

NY State Association Retail Bakers, Ramon Zayas
Donato's Bakery
Utica, NY

Ohio Bakers Association
VACANT

Southeastern Retail Bakers Association, Mary Strossner
Strossner's Bakery
Greenville, SC

Upper Midwest Bakers Association, Dan "Klecko" McGleno
St. Agnes Bakery
St. Paul, MN

Director-at-Large (Retail), Hank Kretchmar
Kretchmar Bakery
Beaver, PA

Director-at-Large (Retail), Marlene Goetzeler
Freeport Bakery
Sacramento, CA

Director-at-Large (Retail)
Vacant

Director-at-Large (Retail)
Vacant

Director-at-Large (Allied), Chip Lever
General Mills
Flower Mound, TX

Director-at-Large (Allied), Paul Caske
Dawn Foods
Jackson, MI

Director-at-Large (Allied), Daniel Blum
Morningstar Foods, Inc.
Glen Ellyn, IL

Director-at-Large (Allied), Robert S.Smith, CMB
King Arthur Flour Company
Columbia, SC

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